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DAM: The In’s, Out’s and Round-Abouts of Building a Roadmap for Success

Date

November 29, 2017 13:00 - 19:30

Location

Toronto

Details

Website: https://www.c-cam.ca/

Canadian Content and Asset Management (C-CAM) is on a mission to build and promote the practice of Digital Asset Management across all industries in Canada. The C-CAM group offers the experienced, and the new, an opportunity to be part of a community, develop relationships and promote learning / education, as we all face the challenges of growing libraries of digital images and video assets. The conference comes a year after the first ever Canadian DAM Professionals Networking lunch held in November 2016, with more than 70% of invited attendees attending. We welcomed almost 100 professionals working in advanced content technologies.

Join us for an interesting afternoon at the Spoke Club in Toronto where we have a jam-packed agenda focused on Digital Asset Management and will be introducing the newly minted Canadian Content Asset Management group. We’ll continue the conversation we started last year including workshops and panel discussions from the community. Speakers include WestJet, Holt Renfrew, the National Centre for Accessible Media and Rogers Communications. Stephanie Lemieux will share her renowned insights on making metadata and taxonomy work, and we’ll also hear from Shawna Newbery on how the Best Brands are Built on DAM. We have a practical workshop on Getting Started with DAM, and another on tips and tricks for using the Digital Asset Management Maturity Model.

The conference comes a year after the first ever Canadian DAM Professionals Networking lunch held in November 2016, with more than 70% of invited attendees attending. We welcomed almost 100 professionals working in advanced content technologies.

Please contact us with any questions you may have at info@c-cam.ca

Agenda:

1:00pm – 1:45pm

  • Networking and welcome

1:45pm – 2:00pm

  • Welcome and opening remarks
    Neal Bilow & David Lipsey

2:00pm – 2:30pm

  • DAM 101 – Getting started in DAM with a plan for long-term success
    Lauren Espiritu-Philson, New York City

2:30pm – 3:00pm

  • Mirror, mirror on the wall – who’s the fairest metadata of them all
    Stephanie Lemieux, President, Dovecot Studios, Montréal

3:00pm – 3:30pm

  • A stitch in time: DAM at Holt Renfrew and the digital supply chain
    Justin Ing, Digital Product Manager, Omnichannel & Innovation

3:30pm – 3:45pm

  • Paul’s Dictionary of DAM – A practical Guide from a Master Practitioner
    Paul Stechly, Applied Electronics

3:45pm – 4:00pm

  • Break

4:00pm – 4:15pm

  • Equal access for all – Accessibility Standards and Metadata
    Madeleine Rothberg (Toronto), National Center for Accessible Media

4:15pm – 4:45pm

  • DAM Journeys – – How DAM flies on time at WestJet
    Scott Sharp, Creative Operations Advisor, Calgary

4:45pm – 5:15pm

  • If a picture is worth a thousand words, what’s all this video?
    Dwayne Brown, Director of Creative Technology, Rogers Communications

5:15pm – 5:45pm

  • The Best Brands are Built on DAM
    Shawna Newbery, Director, Global Brand & Content, Aimia (Ottawa)

5:45pm – 6:00pm

  • Change management isn’t speed dating
    Laurie Kennedy, Sapphire Leadership

6:00pm

  • Concluding remarks
    Neal Bilow & David Lipsey

6:00pm – 7:30pm

  • Networking and open bar reception
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