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Librarianship.ca > Events > The Power of Branding: Create & Communicate Your Library’s Brand

The Power of Branding: Create & Communicate Your Library’s Brand

Date

September 11, 2017 09:00 - 16:00

Location

Vaughan ON

Details

Website: http://learn.libraryjournal.com/the-power-of-branding/

The Power of Branding: Create & Communicate Your Library’s Brand is an interactive, one-day, live workshop, bringing together library directors, management, emerging leaders, librarians, marketing and PR staff and library board members to explore the benefits of branding to strengthen your library’s future and benefit the community you serve.

As a participant, you work both individually and in groups to look at the practical implications of focused branding to build a brand positioning for your library. Throughout the day, David Vinjamuri, President of ThirdWay Brand Trainers and NYU Professor of Marketing will provide insights, best practices and tools to help you build or reinvent your library’s brand and change your relationship with your community, regardless of your library’s size or budget.

What you will learn

  • Understand the role of branding and how it can serve your library and community
  • Learn the essential 8-step branding process to help you define your brand
  • Construct a brand positioning statement
  • Use brand positioning to connect to your outreach and programming efforts and influence everyday decisions

Engage

Participants will engage in “kitchen table conversations” throughout the day, to exchange ideas, gain insights, and get answers to your questions. You will receive practical and inspiring advice, proven solutions, and innovative ideas that you can implement immediately.