TD Teams up with Telelatino Network to Launch WELCOME TO CANADA Literacy Program

June 18, 2016

The TD Bank Group is partnering with Telelatino to distribute 1,300 books to selected schools, community centers, and libraries across the country making them available to young newcomers, particularly those of Hispanic descent.

TD Teams up with Telelatino Network to Launch WELCOME TO CANADA Literacy Program

Toronto, June 16, 2016 — Telelatino Network Inc. (Telelatino), Canada’s leading multicultural media company and home of TLN Television and the Spanish-language Univision Canada channel, has teamed up with TD Bank Group (TD) as the title sponsor of its Welcome to Canada Literacy Program.

The TD Welcome to Canada literacy program will distribute 1,300 books to selected schools, community centers, and libraries across the country making them available to young newcomers, particularly those of Hispanic descent. The books will help foster an understanding of Canada, including language, geography, history and multiculturalism.

The program reflects Telelatino’s commitment to sharing and showcasing the vibrant Latino culture and to connecting Spanish – speaking Canadians with the passions that make their culture unique – from food to music, drama to sport.

Hispanic Canadians represent the country’s fastest growing foreign language community.* This innovative program allows TD to expand its ongoing commitment to children’s literacy to young Latinos and their families providing additional literacy support to help newcomers better integrate into Canadian so ciety, develop English language skills and learn about the country’s rich history and culture.

“As leaders in the Hispanic Canadian community for over 30 years, Telelatino Network is proud to partner with TD. Together, we are welcoming and supporting the nearly two million Spanish-speaking Canadians in our communities from coast to coast” states Telelatino Network President, Aldo DiFelice.

“We are thrilled to be collaborating with Telelatino Network to launch the TD Welcome to Canada literacy program,” said Alan Convery, Director Community Relations, TD Bank Group. “It is our hope that this program directed specifically to young Latinos and their families will help make them feel more welcome in their new country and, along with their parents, show them what makes Canada great.”

As part of the Hispanic targeted grassroots campaign, the TD Welcome to Canada Reading Tent will be featured at a series of events throughout the summer, including the annual Salsa at Blue Mountain Festival (June 18) and Canada’s largest celebration of Latino Culture, TD Salsa in Toronto Festival featuring Salsa on St. Clair (July 9 & 10). The campaign will also be integrated into TD’s Summer Reading Club program, with book donations being made to a series of libraries in areas with high Hispanic populations. In addition, as part of the TD Grade One Book Giveaway program, this fall, books will be distributed at select schools with a high concentration of Hispanic children.

The community grassroots initiative will be supported by a national TV campaign on TLN Television and Univision Canada (in Spanish and English) to build children’s literacy awareness amongst parents of new Canadians. Highlights from various events will be showcased in community vignettes as part of the on-air and online campaign to support the TD Welcome to Canada campaign.

Click here for more info and a complete list of the TD Welcome to Canada Events.

*Source: Statistics Canada, 2011 National Household Survey (NHS)

About Telelatino Network Inc.
Telelatino Network Inc. is a Canadian company engaged in the TV channel business as well as media production, digital media distribution and live events production. Telelatino’s TV channels consist of 7 owned and operated services as well as Canadian representation of 4 foreign channels. Telelatino’s original and primary TV channel is TLN, Canada’s “Latino TV Superstation”, launched in 1984 and now seen in 6 million homes. In addition, Telelatino offers 6 All Spanish-language TV channels (Univision Canada, TeleNiños, Cinelatino, Centroamerica TV, WAPA America, Television Dominicana), 3 All Italian-language channels (Mediaset Italia Canada, Sky TG24 Canada, TeleBimbi), and an English language sports channel (EuroWorld Sport). Telelatino is majority owned by Corus Entertainment, a leading Canadian-based media company.

About Univision
Univision Canada is the #1 all-Spanish language television channel serving Canada’s 1.8 million Spanish speakers. Univision Canada combines the best programs from the TV channels of America’s leading Hispanic media company Univision Communications. The TV lineup includes award-winning daily news, telenovelas, top soccer matches and tournaments, popular talk shows, and spectacular specials, complemented with Made in Canada community pleasing original shows. Featured programs include Noticiero Univision, Despierta America, Primer Impacto, El Gordo Y La Flaca and the annual Latin Grammy Awards. Univision Canada is a Telelatino Network owned channel and can be seen from coast to coast in over 3.4 million homes on all of Canada’s largest pay TV platforms. (Rogers 780, Bell 699, Bell Fibe 867, Vidéotron 260, Shaw 508, MTS 517).

About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the sixth largest bank in North America by branches and serves more than 24 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America’s Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with approximately 10.7 million active online and mobile customers. TD had CDN$1.1 trillion in assets on April 30, 2016. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.